Viral marketing and viral advertising refer to marketing techniques that use pre-existing social networks to produce increase in brand awareness or to achieve other marketing objectives (such as product sales) through self-replicating viral processes. It can be word-of-mouth delivered or enhanced by the network effects of the Internet.

Viral marketing is a marketing phenomenon that facilitates and encourages people to pass along a marketing message voluntarily. Viral promotions may take the form of video clips, interactive Flash games, advergames, ebooks, brandable software, images, or even text messages. The basic form of viral marketing is not infinitely sustainable. It is claimed that a customer tells an average of three people about a product or service they like, and eleven people about a product or service which they did not like. Viral marketing is based on this natural human behavior.

The goal of marketers interested in creating successful viral marketing programs is to identify individuals with high Social Networking Potential (SNP) and create Viral Messages that appeal to this segment of the population and have a high probability of being passed along. The use of varied kinds of public relations both online and offline would create the impression of spontaneous word of mouth enthusiasm.

The sources to market a product or service through word of mouth are Social Networks, Blogs, Forums, Videos, Articles, Press Releases, RSS Feeds, Web Rings and Classifieds. All these core areas would allow us to reach maximum number of active people online to pass on the information about our product /service. But one should sincerely admit the fact of utilizing techniques makes the difference in marketing the product through online. Everyone would try to promote their services or product but some will get succeeded.

The most important point need to be considered over here in Viral Marketing is Critics. Yes, critics would be more in this process and therefore, one should be aware of pleasing them. In this process, Patience, Technique and Consistency would be always rewarded.

Due to the continuous activities performed in the Networks, Blogs, Forums etc to build and maintain good public relations, viral marketing has become the most effective way of Internet Marketing. Therefore, go ahead and be active in every possible Networks, Blogs etc and build good public relations to Improve Business Return.

Article Source: http://www.prominere.com/Improving-Business-Returns-through-Viral-Marketing.html

Improving Business Returns by Making the Website's On Page perfect

In Search Engine Marketing, website plays a major role in generating the leads and improving the business returns. Website would generate leads only when it ranks top in all major search engines for the targeted keywords.

To rank a website top in search engines, search engine spiders/bots would recognize the website based on the content and the On Page of the website. Reason, bots will read the source code of a website in the text format and ignores the flash and other designs. Therefore, the On Page and the content of a website will play a major role in ranking the websites top in search engines. Content is always a king and it should be unique to represent the website. On the other hand, On Page is also a king in manipulating the results delivered due to the optimization performed by the SEO Services or Internet Marketers.

Here in this article we’re discussing about the importance of the website’s On Page in improving the business returns and the whole explanation would be concentrated on making the website’s on page a king.

The importance of the on page would depend upon certain specific parameters like Keywords, Description, Titles, H1/H2 tags etc. If the stated specific parameters are efficient, the whole on page would become efficient and helps in the optimization to get the website recognized by the search engine bots to rank the website top in search engines. Therefore, information regarding the parameters is very important and the same would be discussed in detail as stated below.

Keywords:

The term keyword in reference to Search Engine Marketing usually refers to a word or a keyword phrase (combination of words) used to find relevant and useful web pages.

Due to the functionality of keyword in search engine marketing, it plays a major role in browsing the relevant information or relevant websites. Therefore, to get a website recognized by the spider and rank top in search engines, it should contain the keywords targeted or related to the website’s business. Else, the website would no way recognized by the spiders and the whole efforts in optimizing a website would become a waste. Hence, Keyword Research needs to be done to prepare a list of targeted keywords and the same would be added in the On Page of a website to rank the website top in search engines.

Description:

Description in the on page would let the spider know about the business of a website in brief to rank it for appropriate and relevant category keywords. So, the description should be a keyword rich content less than 50 words. The keyword rich content in the description would increase the keyword density to recognize and rank the website top in search engines and hence the description would be considered as one of the important parameters in on page of a website.

Title and Headers (H1, H2 etc):

Title and Headers would allow us to increase the keyword density and lets the spider know the information of the website in one shot. Though the functionality looks similar to the functionality of the Description, it plays an important role in getting the website recognized by the search engine spider. The title and header should be keyword rich and less than 60 characters.

If the above stated parameters are maintained with complete efficiency and standard, the optimized website would generate a good amount of results by ranking the website top in all major search engines.

Article Source: http://www.prominere.com/Improving-Business-Returns-by-Making-the-Websites-On-Page-perfect.html